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The city of Marseille is linked to European capitals, and to the whole Mediterranean basin, and Caroline Henny’s dresses are big travelers, visiting Paris, Lausanne, Constantinople, or Cairo.

But fashion is just a delicious excuse to explore her larger creative universe. Every week for the last two years, her online subscribers follow with delight ‘Week-end Dress’, a true laboratory of ideas that explores, outside of the constrictions of seasonal collections or specific orders, a creative space without imposed guidelines. In spring, she’ll reference her Fontainebleau origins with a parade-performance devoted to the deity Diana the Hunter at the Oogie Lifestore.

She devotes herself almost entirely to one-off pieces, in order to best develop her creativity and craft skills. And she’s committed to her status as artist-maker! Finding her inspiration in the lives of her clients, she creates a precious wardrobe for them to cherish. She’s committed to the promotion of artist-makers, and since September 2010 is Vice-President to the Communications Commission in the Chamber of Trades and Crafts of the Bouches du Rhône. At the same time, she pursues her work as photo stylist, working in advertising and specialized press like EMM, the magazine of Marseille’s Fashion Institute and Cité de la Mode. From Marseille, her hometown, she has a taste for bright light and seawater on her skin, and a love for this city that teems with life, balancing between indolence and hyperactivity.

Caroline’s label is a perfect mix of couture spirit, with a touch of glam and contemporary design’s architectural lines, always combining structure and fluidity, innovative lines and volumes, sensuality and a sexy rock attitude, and the brand’s signature hand-embroidered edges.

Even as a young girl, she was already into everything with precocious talent. As soon as she had her diploma in fashion design from the International Fashion University ESMOD in Paris in hand, in 1999, she started multiplying experiences, in turn fashion PR,

costume designer for cinema,

teacher, graphic designer for PR

agencies, photographer and novelist.

And fashion design? She worked for, among others, the brand Céline. After winning first prize of the Moda Domani prize, chaired by Jean Pierre Mocho and Paco Rabanne, which included a free stand at Who’s Next plus a space at Galeries Lafayette department store, Caroline created her own brand in 2005.

There’s no point looking for the store, the sweetly flamboyant Caroline Hanny is available by appointment only. Fashion designer, artist-maker, photographer and poet, she explores her diverse profession uniquely via the made to measure, which is to say, via encounters with people.

By Sarah Carrière-Chardon

Photos Caroline Hanny - June 20, 2011

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Culture and Fashion

In September, she is preparing an outdoor fashion parade on the theme of shopping for the new school year. The date and venue are secret for now, but we can already tell you that a procession of models will surprise you in the streets of Marseille and you’ll be informed of the details in good time.

l'Atelier
Caroline Hanny
86 rue Benoît Malon
13005 Marseille
uniquement sur rendez-vous
www.carolinehanny.com

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