Bird Song: A New Fashion Brand Takes Flight.

At an outdoor café table in Marseille, My-Linh looks thoughtfully at her black coffee and nibbles a piece of croissant. “My inspiration essentially draws on vintage clothes with a soul, around music and acoustic ballads, weekends in the country, walks in the green nature, Oriental escapades and trips to Asia… I unearth vintage embroideries, petals and feathers. Generally I use natural materials, or am inspired by birds.” The name of her brand came to her on a street corner in Tokyo. After ten years working for Sinequanone, Corinne Sarrut and Antik Batik, this world traveler has just launched her first ready-to-wear collection, which has already attracted a lot of attention.

To meet My-Linh Mary is to take a journey. The young designer of Bird Song, Elle magazine’s summer favorite, invites us in to her poetic world, filled with exoticism and ancestral know-how.

By Sarah Carrière Chardon - Photos Bird Song - August 30, 2011

Culture and Fashion

Most of her designs start with a piece of embroidery that she picked up on her travels, or at the bottom of one of grandmother’s trunks. “I choose carefully because I look for the little gem, the real treasure… when I find these embroideries, I sometimes meet the person or granddaughter of the woman who made it, who tells me a lovely story about the work that I found and which sometimes was never finished.” Then she dashes off to India, to a sewing workshop in the heart of Delhi to bring new life to these unfinished pieces, where she reworks them by adapting them to contemporary garments. In Delhi she finds lost crafts, in a cross-cultural dialog that gives an unrestricted and spicy tone to her work.

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Newly based in Marseille, she banks on the multicultural South to make her Bird Song echo in the azure sky. Indeed, she was delighted to shoot her first collection on the beautiful Mediterranean island of Corsica. For now, our coffee is finished, and only a few crumbs of croissant remain for the sparrows. My-Linh takes flight for her next appointment, “It’s a mix of stories and of meetings that gave life to Bird Song, and which continue to drive it.”
www.birdsong.fr