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Immortelle

Latest news

L'OCCITANE Makes a Commitment to the Environment
Since its creation in 1976 by Olivier Baussan, L'OCCITANE en Provence has had at its heart a respect for the environment. Today more than ever,...
17/04/2013
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Pictures : Immortelle

About : Immortelle

Immortelle, known as the "everlasting" flower, is a shrub found in the south of France with small yellow flowers. This plant, a member of the sunflower family, has remarkable anti-aging properties, making it an excellent skin care ingredient.

 

The History of Immortelle

This herb belongs to the Asteracaea plant family and is part of the Helichrysum species which is native to dry, sand areas of the Mediterranean. Women in Provence have long appreciated this plant's ability to maintain youthful skin. The oil, which has a strong herby smell, is blue-green in color and is at its best if it is distilled within one day of harvesting. Aromatherapists in France started to investigate therapeutic uses for the oil about 15 years ago but the value of its healing abilities was discovered long before by the Ancient Greeks.

 

Immortelle's Uses

The flowers retain their shape and color when dried so are often used in dry bouquets. In medieval times, the petals from the flowers were used in stews throughout Europe. But it is best known for its cell-regenerating properties which can help heal stretch marks, dermatitis, acne abscesses and skin wounds. Today Immortelle is often used as an ingredient in skin care products.

 

Immortelle Skincare by L'OCCITANE

L'OCCITANE uses Immortelle in a number of products, including face creams, eye balms, cleansers and intensive serums. The essential oils extracted the Immortelle flower is now used to general new cell growth, and helps to correct and prevent all elements of aging.

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